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Bain Book

Beyond the Core

Beyond the Core

Expand Your Market Without Abandoning Your Roots

By Chris Zook

Beyond the Core

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About the Author

About the Author

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What Others Are Saying

What Others Are Saying

Beyond the Core is a classic that will be praised and read by business leaders who are serious about growing their companies. It picks up where Profit from the Core exits with both real and useful discoveries. One of the best business books in the past decade.

Tom Meredith, CEO, MFI Capital

 

Chris Zook offers solid ideas and concepts about creating and delivering value by building on what your organization already does well. He offers many useful real-life examples and thoughtful insights in this cutting-edge guide to maximizing opportunities for profitable and sustainable growth.

James M. Kilts, Former Chairman and CEO, The Gillette Company

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