Is radical reinvention the key to winning in today’s fast-paced world? The results of some of the world’s best performing companies say no.

In Repeatability, Chris Zook and James Allen, authors of the best-selling Profit from the Core, warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation. Instead, they build a repeatable business model that produces continuous improvement and allows them to rapidly adapt to change without succumbing to complexity.

"Repeatability brilliantly encapsulates how executives today must lead change."

Based on a multiyear study of more than 200 companies, the book stresses the value of repeatability in business, emphasizing that the “big idea” is really made up of a series of successful smaller ideas through a simple and repeatable business model. Zook and Allen show how some of the world’s best-known firms combine a core differentiation model with speed, adaptability and simplicity to land them at the top for long periods of time. They found that more than three-quarters of long-lasting business success stories had at their core Great Repeatable Models^®.

For CEOs, senior executives, managers and investors, Repeatability is the new blueprint for reaching the top—and staying there.

Great Repeatable Models^® and Repeatable Models^® are registered trademarks of Bain & Company, Inc.