As the Covid-19 pandemic continues to evolve, business leaders must recognize the long-term implications of their current strategies. Erika Serow, Bain's chief marketing officer; Karen Harris, managing director of Bain's Macro Trends Group; and James Allen, a partner with Bain's Strategy practice, discuss the importance of having a well-thought-out strategy and how the actions CEOs take today should be shaped by what they envision for their company when this crisis ends.
Sign up for upcoming webinars with Bain experts, and watch previous recordings of conversations on topics that matter to your business.
As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.