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Covid-19: Macroeconomic Update and an Action Plan for CEOs

Bain's Karen Harris and James Allen provide an update on macroeconomic conditions around Covid-19 and how CEOs can best respond.


Covid-19: Macroeconomic Update and an Action Plan for CEOs

As the Covid-19 pandemic continues to evolve, business leaders must recognize the long-term implications of their current strategies. Erika Serow, Bain's chief marketing officer; Karen Harris, managing director of Bain's Macro Trends Group; and James Allen, a partner with Bain's Strategy practice, discuss the importance of having a well-thought-out strategy and how the actions CEOs take today should be shaped by what they envision for their company when this crisis ends.

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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.


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