As the Covid-19 pandemic continues to evolve, business leaders must recognize the long-term implications of their current strategies. Erika Serow, Bain's chief marketing officer; Karen Harris, managing director of Bain's Macro Trends Group; and James Allen, a partner with Bain's Strategy practice, discuss the importance of having a well-thought-out strategy and how the actions CEOs take today should be shaped by what they envision for their company when this crisis ends.
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The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.