Article

Custom Fit: Companies are striving to better understand customers, but putting a strategy in place takes more than software

Custom Fit: Companies are striving to better understand customers, but putting a strategy in place takes more than software

The most successful companies have reinvented themselves in the image of their customers. Effective...

By Darrell Rigby, Fred Reichheld and Steve Berez

  • Published on December 01, 2002
  • min read

Article

Custom Fit: Companies are striving to better understand customers, but putting a strategy in place takes more than software
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The most successful companies have reinvented themselves in the image of their customers. Effective customer strategies start with a clear business goal and a willingness to rethink key processes.
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