About Darrell
Expertise
Highlights
- 40+ years of firm experience
- Author of Winning in Turbulence and Doing Agile Right
Darrell Rigby is a partner based in our Boston office. He leads our Global Innovation and Agile practices and is the former head of our Global Retail practice.
Darrell joined Bain in 1978 and specializes in innovation and retail growth strategies. Over the past 42 years, he has worked with many of the world's most successful companies.
A frequent speaker and writer on innovation and retail issues including agile innovation, BothBrain innovation®, omnichannel retailing, winning in turbulence, brand positioning and change management, he regularly speaks at management conferences and has made media appearances on CNBC, CNN Moneyline and Bloomberg. His research is widely published in the business pages of many US and international publications, including The Harvard Business Review, The Wall Street Journal, BusinessWeek and The Financial Times.
He is the author of Winning in Turbulence (2009) and Doing Agile Right (2020).
Darrell holds an MBA from Harvard Business School with high distinction (Baker Scholar). He is a graduate of Brigham Young University, where he received a bachelor of science in business management, summa cum laude.
Recent Insights
- “2020 Holiday Shopping Outlook,” Retail Holiday Newsletter, October 2020, Infographic
- “Q: Does Agile Help in a Crisis?,” Ask the Authors, September 2020, Video
- “Start Stopping Faster,” HBR.org, September 2020, Article
- “An Agile Approach to Budgeting for Uncertain Times,” HBR.org, August 2020, Article
- “Forget Smooth Earnings; Focus on Profitable Growth,” Snap Chart, August 2020
In the News
- “The Agile Organization: Balancing Efficiency and Innovation (Even in Tough Times),” Harvard Business Review, July 2020
- “How Agile Integrates Operations And Innovation,” Harvard Business Journal, May 2020
- “Retail’s revolution ,” Consulting Magazine, January 2015, Retail