Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global | English

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aerospace & Defense
    • Agribusiness
    • Chemicals
    • Construction & Infrastructure
    • Consumer Products
    • Financial Services
    • Healthcare & Life Sciences
    • Industrial Machinery & Equipment
    • Media & Entertainment
      Industries
      Media & Entertainment
      • Media Lab
    • Metals
    • Mining
    • Oil & Gas
    • Paper & Packaging
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Social Impact
    • Retail
    • Technology
    • Telecommunications
      Industries
      Telecommunications
      • Capital Expenditure
      • Telco Digital Transformation
    • Transportation
    • Travel & Leisure
    • Utilities & Renewables
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Careers
    Main menu

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global | English
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aerospace & Defense
      • Agribusiness
      • Chemicals
      • Construction & Infrastructure
      • Consumer Products
      • Financial Services
      • Healthcare & Life Sciences
      • Industrial Machinery & Equipment
      • Media & Entertainment
      • Metals
      • Mining
      • Oil & Gas
      • Paper & Packaging
      • Private Equity
      • Social Impact
      • Retail
      • Technology
      • Telecommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Renewables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Careers
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Forbes.com

      Learning to Lead During Times of Crisis

      Learning to Lead During Times of Crisis

      The most able leaders inspire trust and communicate with empathy and clear facts.

      By David Michels

      • min read
      }

      Article

      Learning to Lead During Times of Crisis
      en

      This article originally appeared on Forbes.com.

      Two years ago, when Covid-19 first arrived it brought new requirements of leaders. Remote work created new routines and the need for flexibility. Many leaders rose to the challenge, finding new ways to build up their teams, maintain customer focus, and meet financial goals despite turbulence and disruption. This’s what Bain & Company partner James Allen referred to this as a “dress rehearsal” for a new world in which executive teams would face a prolonged period of uncertainty, requiring a different style of leadership—one characterized by increased empathy, transparency and adaptability.

      Just how long no one could have predicted, nor could they have known it would lead into another dramatic moment of uncertainty, the human tragedy and economic disaster of the war in Ukraine.

      But this is the reality of the world today: constant change. Technological, demographic and macroeconomic disruptions will only continue to change the world. Leaders who use these current crises to reflect, learn and adapt will be best positioned to emerge stronger and more able to respond to the unknown challenges ahead.

      Going forward, multiple stakeholders will define success:

      • customers whose problems the business solves;
      • employees who feel secure and inspired to learn, grow and help the business achieve its purpose;
      • shareholders who value enduring success over short-lived profits; and
      • communities that admire the contributions of the business to their welfare.

      Recent uncertainty has pushed executives to strengthen their leadership ability as individuals, with teams, and in the broader framework of their organizations. To recognize these changes and make the most of them, senior executives can start by asking themselves three questions.

      1) How have I personally changed?

      The most adept leaders know themselves well. They’re conscious of their state of mind and the factors influencing their behavior. They also recognize that in turbulent times, an open mindset and willingness to learn from experience are assets. The hallmark behaviors of a learning mindset include:

      • Managing by trusting and enabling others. Research shows leaders who trust and empower their teams unleash powerful potential. Compared with employees at low-trust companies, those working for high-trust companies report 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, and 40% less burnout, according to Paul J. Zak’s “The Neuroscience of Trust.”
      • Active listening. Ask questions, not only about the business but also about how people are doing. Connect and create inclusive experiences, so people feel they’re part of a bigger group, mission and valuable purpose.
      • Willingness to show vulnerability. The new world is less certain, and you as a leader won’t have all the answers. It’s more credible to acknowledge that you don’t have a crystal ball.
      • Acting on behalf of the greater good. Crises test our sense of purpose. Covid-19 prompted many capable leaders to reassess their own purpose and that of their companies. What makes a firm distinctive for its customers, employees and society? What’s a good corporate citizen? Many executives have taken a fresh and honest look at the company’s mission and reflected on the firm’s impact on society.

      2) How have my team interactions changed?

      Teams that trust their leaders outperform. And the qualities that inspire trust are credibility, reliability and intimacy. Many leaders struggle in particular with intimacy. A seven-year study with more than 72,000 respondents by Trusted Advisor Associates showed only 18% of people feel intimacy is their greatest strength, though it’s the most important factor in building trust.

      Teams in which members get to know and understand one another well are inherently more productive and high performing. How can companies foster stronger connections among team members in the months to come? Many video meetings still start with five minutes in small breakouts of two or three people. Often there’s no agenda for these breakouts; the only goal is to catch up with someone on your team for five minutes. It started as a Covid experiment, but it has proved powerful in strengthening trust and affiliation.

      3) How am I engaging my organization differently than before?

      There’s a science behind communicating during times of stress. Mental noise reduces the ability to process information by about 80%. People’s attention spans shrink to just 12 minutes or less. They want to know that you care before they care what you know. As a result, it’s important to keep messages short, lead with empathy, and communicate via trusted messengers.

      It’s important to address the fundamental need for change and give managers and workers confidence about the future. Indeed, strong leaders are able to inspire and stimulate hope, to paint a picture of where you’re headed and why it will be a worthwhile journey.

      Talented leaders are taking stock of what they’ve learned during the past two years of disruption. Those who increase trust throughout their ranks and put empathy, transparency and humility first will be better prepared to steer through unexpected turns in the road ahead.

      Read more

      Leading During Times of Uncertainty—What Now?

      The most able leaders inspire trust and communicate with empathy and clear facts.

      Authors
      • Headshot of David Michels
        David Michels
        Partner, Tokyo
      Contact us
      Related Consulting Services
      • Change Management
      • Leadership & Talent
      Managing Change Blog
      How to Run a Transformation That Creates More Energy Than It Consumes

      Everyone is tired. It falls to executives managing transformation efforts to increase their organization’s energy

      Read More
      Managing Change Blog
      Four Ways Leaders Can Make AI Redesigns Stick

      As companies redesign to scale AI, these four lessons help leaders ensure their organizations actually live the new operating model.

      Read More
      Change Management
      CTO Insights: How to Lead a Transformation

      We spoke with executives who have run transformations at large companies about the three most critical roles of a chief transformation officer.

      Read More
      Managing Change Blog
      M&A’s Leadership Moment

      Why the world’s most effective executives now treat dealmaking as a test of adaptability, not ambition.

      Read More
      Managing Change Blog
      In the Rush to Harness AI, Don’t Lose Sight of Your Corporate Purpose

      It’s time to worry a little less about gen AI and a little more about purpose.

      Read More
      Published in April 2022
      Tags
      • Change Management
      • Leadership & Talent
      • Managing Change Blog
      • Resilience amid Global Crisis

      How We've Helped Clients

      Transformation An IT Distribution Company Champions Change But Stays True to its Customers

      Read case study

      Change Management Mobilization Efforts Help a Chemical Company Implement and Sustain 15% Cost Reduction

      Read case study

      Change Management The change process unlocks potential and profits

      Read case study

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices