Skip to Content
  • Offices

    Offices

    North & Latin America
    • Atlanta
    • Austin
    • Bogota
    • Boston
    • Buenos Aires
    • Chicago
    • Dallas
    • Denver
    • Houston
    • Los Angeles
    • Mexico City
    • Minneapolis
    • Monterrey
    • Montreal
    • New York
    • Rio de Janeiro
    • San Francisco
    • Santiago
    • São Paulo
    • Seattle
    • Silicon Valley
    • Toronto
    • Washington, DC
    Europe & Africa
    • Amsterdam
    • Athens
    • Berlin
    • Brussels
    • Copenhagen
    • Dusseldorf
    • Frankfurt
    • Helsinki
    • Istanbul
    • Johannesburg
    • Kyiv
    • Lisbon
    • London
    • Madrid
    • Milan
    • Munich
    • Oslo
    • Paris
    • Rome
    • Stockholm
    • Vienna
    • Warsaw
    • Zurich
    Middle East
    • Doha
    • Dubai
    • Riyadh
    Asia & Australia
    • Bangkok
    • Beijing
    • Bengaluru
    • Brisbane
    • Ho Chi Minh City
    • Hong Kong
    • Jakarta
    • Kuala Lumpur
    • Manila
    • Melbourne
    • Mumbai
    • New Delhi
    • Perth
    • Seoul
    • Shanghai
    • Singapore
    • Sydney
    • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global | English

    Select your region and language

    Global
    • Global (English)
    North & Latin America
    • Brazil (Português)
    • Argentina (Español)
    • Canada (Français)
    • Chile (Español)
    • Colombia (Español)
    Europe, Middle East, & Africa
    • France (Français)
    • DACH Region (Deutsch)
    • Italy (Italiano)
    • Spain (Español)
    • Greece (Elliniká)
    Asia & Australia
    • China (中文版)
    • Korea (한국어)
    • Japan (日本語)
  • Saved items (0)
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    Main menu

    Industries

    • Aerospace & Defense
    • Agribusiness
    • Chemicals
    • Construction & Infrastructure
    • Consumer Products
    • Financial Services
    • Healthcare & Life Sciences
    • Industrial Machinery & Equipment
    • Media & Entertainment
      Industries
      Media & Entertainment
      • Media Lab
    • Metals
    • Mining
    • Oil & Gas
    • Paper & Packaging
    • Private Equity
      Industries
      Private Equity
      • Due Diligence
      • Exit Planning
      • Firm Strategy & Operations
      • Portfolio Value Creation
    • Social Impact
    • Retail
    • Technology
    • Telecommunications
      Industries
      Telecommunications
      • Capital Expenditure
      • Telco Digital Transformation
    • Transportation
    • Travel & Leisure
    • Utilities & Renewables
  • Consulting Services
    Main menu

    Consulting Services

    • Customer Experience
    • Sustainability
    • Innovation
    • M&A
    • Operations
    • People & Organization
    • Private Equity
    • Sales & Marketing
    • Strategy
    • AI, Insights, and Solutions
    • Technology
    • Transformation
  • Digital
  • Insights
    Main menu

    Insights

    • Industry Insights
    • Services Insights
    • Bain Books
    • Webinars
    • Bain Futures
    View all Insights
    Featured topics
    • Tariff Response
    • Artificial Intelligence
    • Thriving in Uncertainty
    • Executive Conversations
    • Macro Trends
    • M&A Report
    • Healthcare Private Equity Report
    • Paper & Packaging Report
    • Technology Report
    • CEO's Guide to Sustainability
    • CEO Insights
    • CFO Insights
    • COO Insights
    • CIO Insights
    • CMO Insights
    View all featured topics
  • About
    Main menu

    About

    • What We Do
    • What We Believe
    • Our People & Leadership
    • Client Results
    • Awards & Recognition
    • Global Affiliations
    Further: Our global responsibility
    • Sustainability
    • Social Impact
    • World Economic Forum
    Learn more about Further
  • Careers
    Main menu

    Careers

    • Work with Us
      Careers
      Work with Us
      • Find Your Place
      • Our Work Areas
      • Integrated Teams
      • Students
      • Internships & Programs
      • Recruiting Events
    • Life at Bain
      Careers
      Life at Bain
      • Blog: Inside Bain
      • Career Stories
      • Our People
      • Where We Work
      • Supporting Your Growth
      • Affinity Groups
      • Benefits
    • Impact Stories
    • Hiring Process
      Careers
      Hiring Process
      • What to Expect
      • Interviewing
    FIND JOBS
  • Offices
    Main menu

    Offices

    • North & Latin America
      Offices
      North & Latin America
      • Atlanta
      • Austin
      • Bogota
      • Boston
      • Buenos Aires
      • Chicago
      • Dallas
      • Denver
      • Houston
      • Los Angeles
      • Mexico City
      • Minneapolis
      • Monterrey
      • Montreal
      • New York
      • Rio de Janeiro
      • San Francisco
      • Santiago
      • São Paulo
      • Seattle
      • Silicon Valley
      • Toronto
      • Washington, DC
    • Europe & Africa
      Offices
      Europe & Africa
      • Amsterdam
      • Athens
      • Berlin
      • Brussels
      • Copenhagen
      • Dusseldorf
      • Frankfurt
      • Helsinki
      • Istanbul
      • Johannesburg
      • Kyiv
      • Lisbon
      • London
      • Madrid
      • Milan
      • Munich
      • Oslo
      • Paris
      • Rome
      • Stockholm
      • Vienna
      • Warsaw
      • Zurich
    • Middle East
      Offices
      Middle East
      • Doha
      • Dubai
      • Riyadh
    • Asia & Australia
      Offices
      Asia & Australia
      • Bangkok
      • Beijing
      • Bengaluru
      • Brisbane
      • Ho Chi Minh City
      • Hong Kong
      • Jakarta
      • Kuala Lumpur
      • Manila
      • Melbourne
      • Mumbai
      • New Delhi
      • Perth
      • Seoul
      • Shanghai
      • Singapore
      • Sydney
      • Tokyo
    See all offices
  • Alumni
  • Media Center
  • Subscribe
  • Contact
  • Global | English
    Main menu

    Select your region and language

    • Global
      Select your region and language
      Global
      • Global (English)
    • North & Latin America
      Select your region and language
      North & Latin America
      • Brazil (Português)
      • Argentina (Español)
      • Canada (Français)
      • Chile (Español)
      • Colombia (Español)
    • Europe, Middle East, & Africa
      Select your region and language
      Europe, Middle East, & Africa
      • France (Français)
      • DACH Region (Deutsch)
      • Italy (Italiano)
      • Spain (Español)
      • Greece (Elliniká)
    • Asia & Australia
      Select your region and language
      Asia & Australia
      • China (中文版)
      • Korea (한국어)
      • Japan (日本語)
  • Saved items  (0)
    Main menu
    Saved items (0)

    You have no saved items.

    Bookmark content that interests you and it will be saved here for you to read or share later.

    Explore Bain Insights
  • Industries
    • Industries

      • Aerospace & Defense
      • Agribusiness
      • Chemicals
      • Construction & Infrastructure
      • Consumer Products
      • Financial Services
      • Healthcare & Life Sciences
      • Industrial Machinery & Equipment
      • Media & Entertainment
      • Metals
      • Mining
      • Oil & Gas
      • Paper & Packaging
      • Private Equity
      • Social Impact
      • Retail
      • Technology
      • Telecommunications
      • Transportation
      • Travel & Leisure
      • Utilities & Renewables
  • Consulting Services
    • Consulting Services

      • Customer Experience
      • Sustainability
      • Innovation
      • M&A
      • Operations
      • People & Organization
      • Private Equity
      • Sales & Marketing
      • Strategy
      • AI, Insights, and Solutions
      • Technology
      • Transformation
  • Digital
  • Insights
    • Insights

      • Industry Insights
      • Services Insights
      • Bain Books
      • Webinars
      • Bain Futures
      View all Insights
      Featured topics
      • Tariff Response
      • Artificial Intelligence
      • Thriving in Uncertainty
      • Executive Conversations
      • Macro Trends
      • M&A Report
      • Healthcare Private Equity Report
      • Paper & Packaging Report
      • Technology Report
      • CEO's Guide to Sustainability
      • CEO Insights
      • CFO Insights
      • COO Insights
      • CIO Insights
      • CMO Insights
      View all featured topics
  • About
    • About

      • What We Do
      • What We Believe
      • Our People & Leadership
      • Client Results
      • Awards & Recognition
      • Global Affiliations
      Further: Our global responsibility
      • Sustainability
      • Social Impact
      • World Economic Forum
      Learn more about Further
  • Careers
    Popular Searches
    • Agile
    • Digital
    • Strategy
    Your Previous Searches
      Recently Visited Pages

      Content added to saved items

      Saved items (0)

      Removed from saved items

      Saved items (0)

      Managing Change Blog

      Red Is Good: Why Smart Leaders Question the Green in Performance Dashboards

      Red Is Good: Why Smart Leaders Question the Green in Performance Dashboards

      By embracing red results on your performance dashboard, you nurture the kind of problem solving and collaboration that leads to the best results.

      By David Michels

      • min read

      Article

      Red Is Good: Why Smart Leaders Question the Green in Performance Dashboards
      en

      The senior executive of a global industrial conglomerate felt a knot of apprehension form in her stomach. She was looking at the latest report from the team in charge of a major change program. The dashboard was a sea of green, indicating that every part of the program was humming along just fine (see Figure 1). Nothing to worry about. But this executive knew better, and in fact, she was downright agitated. “How do I find out what is really going on with our program?” she wondered. “I feel I’m the only one probing, and all I get in response is some version of ‘yes, ma’am.'"

      Figure 1
      A dashboard without any reds should set off alarm bells
      A dashboard without any reds should set off alarm bells
      A dashboard without any reds should set off alarm bells

      The executive who shared this experience with me recently is a veteran of many corporate change initiatives. So she knows that most change efforts don’t deliver the intended results or are recalibrated at some point to meet much more modest and diluted goals. Behind all the happy-face reporting, she knew instinctively that trouble surely lurked. Eventually, the truth would emerge, but maybe too late to take appropriate action. Why wouldn’t anybody tell her the truth?

      My friend’s problem is a common one. In many companies, employees go to extraordinary lengths to avoid having to communicate bad news to the higher-ups. This fear can motivate well-intentioned employees to do their darnedest to make sure there is no bad news. But it also leads to those false green signals.

      Read More

      Change Management Insights

      Change management has been around for decades, but more than 70% of change efforts fail. Bain’s Results Delivery® insights help companies to predict, measure and manage risk, starting on day one.

      Change programs are especially prone to the false greens syndrome. To track progress across multiple initiatives, the program leader asks for some kind of reporting system—after all, if you can’t measure it, it won’t happen. The program office whips up impressive-looking dashboards with greens, yellows and reds to show what’s on track and what’s not. Team members are assigned responsibility for indicators, and the added transparency gives everyone confidence in the process.

      Then, something miraculous happens. Within a couple of reporting cycles, the dashboard turns all green! On the surface, this bodes well for the program. Progress must be terrific. But beneath the surface, as my executive friend suspected, the reality is not so rosy. The reds have simply gone underground. And when that happens, you not only lose your grip on what is really going on; the process itself also loses legitimacy and soon morphs into a time-wasting exercise in bureaucracy.

      What’s needed instead is a “red is good” mentality. And this is when the boss has to step up to the plate. Even if he or she is friendly and encouraging, when team members report a red status to the program sponsor, they perceive a signal, whether direct or indirect, that this indicator better turn green—and soon. Even the most confident employee will eventually cave to this unspoken message and find a way to show green, whether the problem is truly resolved or not. In some companies, there is nothing subtle about the “green is good” message. For years, Microsoft employees were terrified about what might happen if they had to report that a project was not panning out—a fear that CEO Satya Nadella has tried hard to quell.

      There is a better way. What if you opened each meeting by saying something like this: “Hitting the goals for this program will not come free. It will not be easy. We will face many challenges. I want to use these meetings to confront real issues and solve them. Let’s put our three toughest challenges—our reds—on the table each time we meet. Then let’s use our best, most creative thinking to knock down these hurdles and move forward.”

      David Michels, who leads Bain's Results Delivery® practice in Europe, the Middle East and Africa, outlines how company leaders can create an environment in which real issues are addressed and dealt with.

      Of course, simply speaking these words won’t do the trick. The employees’ belief that reds will hurt their careers is a powerful inhibitor to change. Leaders who want the truth need to show, not just tell, that those few brave souls who dare to admit red will experience positive outcomes. In other words, walk the talk.

      There will always be reds when you try to do something new or different. Sweep these challenges under the rug, and all kinds of unintended negative consequences ensue. But with a “red is good” mindset, when somebody puts a red on the table, the team rallies and swings into solution mode. Thinking “red is good” nurtures precisely the kind of problem solving and collaboration that leads to the best results—in change programs and across your company.

      David Michels leads Bain & Company's Results Delivery® practice in Europe, the Middle East and Africa.

      Authors
      • Headshot of David Michels
        David Michels
        Partner, Tokyo
      Contact us
      Related Consulting Services
      • Change Management
      How We Can Help
      • ARC℠
      • Behavior Change
      • Results Delivery® Office
      Change Management
      Because I Said So: Lessons in Parenting and Change Management

      The next time you prepare to launch a change initiative, think first about how you will enlist employees in the process.

      Read More
      Change Management
      Is Your Change Creating a Flood?

      Leaders who set off change floods, without the proper systems in place, do so at their peril.

      Read More
      Managing Change Blog
      It's 8-to-1 against Your Change Program: How to Beat the Odds

      The most successful change programs often have five principles in common.

      Read More
      Managing Change Blog
      M&A’s Leadership Moment

      Why the world’s most effective executives now treat dealmaking as a test of adaptability, not ambition.

      Read More
      Results Delivery® Office
      CTO Insights: How to Lead a Transformation

      We spoke with executives who have run transformations at large companies about the three most critical roles of a chief transformation officer.

      Read More
      Published in May 2017
      Tags
      • ARC℠
      • Behavior Change
      • Change Management
      • Managing Change Blog
      • Results Delivery® Office

      How We've Helped Clients

      Change Management Mobilization Efforts Help a Chemical Company Implement and Sustain 15% Cost Reduction

      Read case study

      Change Management Results360® Propels an Appliance Maker Into a New Era of Growth

      Read case study

      Change Management Results360® Boosts a Pharmaceutical Company’s Stock Price 135%

      Read case study

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Stay ahead in a rapidly changing world. Subscribe to Bain Insights, our monthly look at the critical issues facing global businesses.

      *I have read and understand Bain’s Privacy Notice.

      Please read and agree to the Privacy Policy.
      Bain & Company
      Contact us Sustainability Accessibility Terms of use Privacy Modern Slavery Act Statement Cookie Policy Sitemap Log In

      © 1996-2026 Bain & Company, Inc.

      Contact Bain

      How can we help you?

      • Business inquiry
      • Career information
      • Press relations
      • Partnership request
      • Speaker request
      See all offices