Infographic

Loyalty in the UK: The Impact of Promoters on Consumer Brands

UK consumers who give companies a high Net Promoter Score switch less, recommend more and cost less to serve.

Infographic

Loyalty in the UK: The Impact of Promoters on Consumer Brands
Loyalty in the UK: The Impact of Promoters on Consumer Brands
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Prepared in collaboration with MaritzCX

Prepared in collaboration with MaritzCX


MaritzCX combines research expertise, data and technology to make sure the right people in your organisation can understand and respond to every customer experience in real time.

Inspired by

Why Brands in the UK Win or Lose on Customer Experience

Bain's UK Consumer Study, the first of its kind, benchmarked the customer experience delivered by more than 190 brands in 15 industries across the country.

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Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.