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Purpose is a company’s ultimate “why,” an articulation of why it exists and what it hopes to contribute to the world. Purpose-driven organizations don’t just inspire, they also outperform—by a factor of 10.
Purpose-driven companies earn customer and employee loyalty and trust by imbuing all actions with intention. In doing so, they inspire us—to buy their product, join their team, and do better for the world. Increasingly, establishing one’s purpose is also a business imperative. Our research shows that purpose-led companies outperform the S&P 500 by a factor of 10. And as baby boomers retire, Gen Xers and millennials are resetting the corporate agenda, demanding that companies focus more intently on doing right by customers, the environment, diversity and inclusion, and other social concerns. They don’t just want to know what companies do— they want to know what companies are for.
Purpose provides the guardrails for your response. It lays the foundation for key decisions across several pillars—customer, employee, ecosystem, financial and global—and shapes everything from your product to your policies. Whether you’re seeking Culture Change, Full Potential Transformation, Customer Experience Transformation or another approach to improving your company’s potential, Purpose is the essential groundwork.
We’ll help you uncover, probe, and clearly define your purpose—and then embed it in all your business decisions. Our corporate purpose consultants bring expertise in business strategy; a proven track record of helping companies shape their approach to customer centricity, culture, sustainability, and DEI; and experience redefining our purpose. The result is an approach that allows you to accomplish the below.
We’ll guide you in those decisions, push you to get results, and ultimately allow you to “walk the talk,” ensuring that you won’t simply state your purpose—you’ll live it.
Establish the case for change, then build consensus on your purpose statement.
Craft a winning strategy with clear steps that are targeted to your business goals—and aligned with your brand.
Results in alignment with your purpose—whether that’s boosting employee engagement, creating more sustainable operations, or other areas of purposeful influence.
A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available for pre-order now!자세히 알아보기
As an employer, as a business and as a member of our global community, we’re challenging ourselves to build a more equitable, sustainable future for all.Reach Further
Culture is behavior at scale. Companies that create a winning culture are 3.7 times more likely to be top performers. Our proven approach to culture change is based on behavioral science and can transform your organization.
지속 가능성과 기업의 사회적 책임에도 일반적인 기업 활동의 규칙이 적용됩니다. 베인은 민간 및 공공 부문의 기업들이 이러한 원칙을 조직의 핵심 전략이나 운영 방침 및 문화에 적용하여 지속가능성을 계속적인 가치 증대의 원천으로 만들 수 있도록 지원합니다.
잠재력을 최대한 실현하는 변화 혁신 (Full Potential Transformations) 은 40여 년 전 베인이 창립되던 때부터 현재까지 수행해온 핵심 업무입니다. 베인은 잠재력을 충분히 발휘하지 못하고 있는 여러 기능별 활동을 통해 기업의 재무, 운영 및 전략적 성장 궤도를 수정하고 획기적인 성과를 창출할 수 있도록 지원합니다.
Figure out what your customers care about most, then design great customer experiences, and arm and inspire your employees to deliver them.
귀사는 경쟁사 이사회에서 논의할 만한 대상이 되는지, 전략에 맞추어 재원을 배치하고 있는지, 직원들은 모두 전략 실행에 대한 자질을 갖추고 전략 실행에 대해 설명할 수 있는지 확인해 보십시오. 베인에게 전략은 단순한 계획 이상의 의미를 갖습니다. 1973년 이후 모든 업종의 기업들에게 전략에 대한 자문을 제공해 왔습니다.