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Purpose is a company’s ultimate “why,” an articulation of why it exists and what it hopes to contribute to the world. Purpose-driven organizations don’t just inspire, they also outperform—by a factor of 10.
Purpose-driven companies earn customer and employee loyalty and trust by imbuing all actions with intention. In doing so, they inspire us—to buy their product, join their team, and do better for the world. Increasingly, establishing one’s purpose is also a business imperative. Our research shows that purpose-led companies outperform the S&P 500 by a factor of 10. And as baby boomers retire, Gen Xers and millennials are resetting the corporate agenda, demanding that companies focus more intently on doing right by customers, the environment, diversity and inclusion, and other social concerns. They don’t just want to know what companies do— they want to know what companies are for.
Purpose provides the guardrails for your response. It lays the foundation for key decisions across several pillars—customer, employee, ecosystem, financial and global—and shapes everything from your product to your policies. Whether you’re seeking Culture Change, Full Potential Transformation, Customer Experience Transformation or another approach to improving your company’s potential, Purpose is the essential groundwork.
We’ll help you uncover, probe, and clearly define your purpose—and then embed it in all your business decisions. Our corporate purpose consultants bring expertise in business strategy; a proven track record of helping companies shape their approach to customer centricity, culture, sustainability, and DEI; and experience redefining our purpose. The result is an approach that allows you to accomplish the below.
We’ll guide you in those decisions, push you to get results, and ultimately allow you to “walk the talk,” ensuring that you won’t simply state your purpose—you’ll live it.
Establish the case for change, then build consensus on your purpose statement.
Craft a winning strategy with clear steps that are targeted to your business goals—and aligned with your brand.
Results in alignment with your purpose—whether that’s boosting employee engagement, creating more sustainable operations, or other areas of purposeful influence.
A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available now!Learn more
As an employer, as a business and as a member of our global community, we’re challenging ourselves to build a more equitable, sustainable future for all.Reach Further
Culture is behavior at scale. Companies that create a winning culture are 3.7 times more likely to be top performers. Our proven approach to culture change is based on behavioral science and can transform your organization.
Une approche intégrée qui place le développement durable au cœur de votre stratégie pour en faire une source de création de valeur pérenne
La transformation est au cœur de l’activité de Bain depuis notre création il y a plus de 40 ans. Si votre entreprise n’est pas à son plein potentiel, nous pouvons vous aider à concevoir et mettre en œuvre un programme de transformation qui implique la plupart des fonctions ou unités de l’entreprise pour en modifier la trajectoire financière, opérationnelle et stratégique, avec un objectif affiché d’obtenir des résultats et de la création de valeur.
Figure out what your customers care about most, then design great customer experiences, and arm and inspire your employees to deliver them.
Build a truly representative organization characterized by a culture of belonging, support and trust.