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      Carrie Zhang

      Partner,

      Shanghai

      Head of our APAC Technology and Analytics Group.

      Headshot of Carrie Zhang
      Get in touch

      About Carrie

      Expertise

      • Consumer Products
      • Brand Strategy
      • Customer Experience
      • Digital
      • Digital Marketing

      Carrie Zhang is a member of our Consumer Products and Digital practices. She is also the leader of our Asia-Pacific Technology and Analytics Group.

      Her client engagements focus on B2C consumer and marketing excellence, route-to-market, coverage model, marketing acceleration, and digital commerce acceleration. Most recently, she has worked with clients in the food and beverage, beauty and cosmetics, and general merchandise sectors.

      Her foremost work has included the China acceleration for one of the world's most successful insurgent consumer products companies.

      She has also led diligence efforts for various Private Equity clients. 

      Prior to joining us, she spent two years as a risk management specialist for Morgan Stanley.

      Carrie holds an MBA, with distinction, from INSEAD and a B.Eng from Nanyang Technological University.

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      Recent Insights

      • “Is Your Brand Ready for TikTok Shop?,” Article, August 2025
      • “The Future of Marketing Experimentation in China,” Brief, July 2022
      • “China’s Unstoppable 2020 Luxury Market,” Report, December 2020

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