Nicolas Willemot
Partner,
Global Head of our Consumer Products practice. Trusted advisor to consumer products companies with strong expertise in consumer, customer and brand growth, transformation, innovation and organization.
About Nicolas
Expertise
Highlights
- Former Managing Partner of our Brussels and Netherlands offices
- Global experience across EMEA, APAC and North America
- Global brand growth acceleration lead
- EMEA Diversity, Equity and Inclusion lead
- 15+ years of firm experience
Nicolas Willemot is the global Head of our Consumer Products practice. He's the former managing partner of our Brussels and Netherlands offices, and a member of our Customer practice.
Nicolas serves major consumer products companies across categories and throughout the world. His recent case work has involved consumer, customer and brand growth strategy, innovation, digital strategy, M&A, organization and performance improvement.
He has led the growth and value creation acceleration of several major consumer products companies and brands throughout his time with us.
Nicolas has experience serving businesses across Europe, North America, Asia Pacific, the Middle East and North Africa.
He also previously worked in our Middle East office, where he focused on serving both sovereign wealth funds and large conglomerates across the region.
Prior to joining us in 2006, Nicolas started his career at bpost.
He holds an M.S. in Civil Engineering from Ghent University and a Master in General Management from Vlerick Business School.
Recent Insights
- “Bain & Company appoints Nicolas Willemot to lead global Consumer Products practice,” Press release, January 2026
- “The Future of Marketing in Consumer Products,” Brief, November 2018
- “Innovation in Consumer Goods: Heroes to the Rescue,” Brief, September 2015
- “From shelf to checkout: How brands can stand out at stores,” Forbes.com,July 2014, Article
- “The New Mission for Brands: Winning Shoppers in the Store,” Brief, June 2014