Richard Hatherall
Partner,
Head of our APAC Customer Sales & Marketing practice.
About Richard
Richard Hatherall leads Bain's Asia-Pacific Customer Strategy & Marketing practice and is a member of Bain's Financial Services practice.
Richard has 20 years of strategy consulting experience across the UK, North America and Asia-Pacific.
Richard is an expert in customer loyalty and customer experience transformation. He has supported customer-led transformation programs for leading financial services and telecommunications companies in the UK, Australia and across Asia.
Richard's experience spans a wide range of industries with a primary focus on financial services, where he has deep expertise in retail banking, business banking, general and life insurance and wealth management. He specializes in customer loyalty, customer experience, customer segmentation, growth strategy, pricing, change management and performance improvement.
He is a graduate of Cambridge University, where he studied economics.
Recent Insights
- “Will the Bots Love Your Customers?,” Brief, June 2021
- “Customer Experience Tools and Trends: Let No Tool Stand Alone,” Report, September 2020
- “Put Your Customers and Employees First during the Coronavirus Crisis,” Article, March 2020
- “Put Your Customers and Employees First during the Coronavirus Crisis,” Brief, March 2020
- “Have It Both Ways: Happy Customers and Lower Costs,” Brief, August 2019