About Richard
Richard Hatherall is a partner in Bain & Company's Sydney office. He leads Bain's Asia-Pacific Customer Strategy & Marketing practice and is a member of Bain's Financial Services practice.
Richard has 20 years of strategy consulting experience across the UK, North America and Asia-Pacific.
Richard is an expert in customer loyalty and customer experience transformation. He has supported customer-led transformation programs for leading financial services and telecommunications companies in the UK, Australia and across Asia.
Richard's experience spans a wide range of industries with a primary focus on financial services, where he has deep expertise in retail banking, business banking, general and life insurance and wealth management. He specializes in customer loyalty, customer experience, customer segmentation, growth strategy, pricing, change management and performance improvement.
He is a graduate of Cambridge University, where he studied economics.
Recent Insights
- “Customer Experience Tools and Trends 2018,” Customer Experience Tools, August 2018, Brief
- “Consumption in China: Ten Trends for the Next 10 Years,” Brief, June 2018
- “ZhongAn launches insurtech concept to world ,” Financial Times, September 2017, Insurance
- “Mastering the Episodes that Count with Customers,” Brief, June 2015
- “The powerful economics of customer loyalty in Australia,” Brief, July 2013