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      Solution

      Customer Episode Design

      Customer Episode Design

      A proven way to transform the customer experience, at scale

      Our Impact

      20%
      lower customer attrition
      25%
      higher NPS® on average
      20%
      EBITDA improvement

      Creating outstanding customer experiences means seeing your company through the eyes of your customers--and understanding what they encounter as they attempt to satisfy their needs. The key to transforming that journey is to focus on "episodes," the sequence of discrete interactions a customer experiences to fulfill a specific need. 

      Customer Episode Design is a proven way to reinvent those customer episodes, with our clients experiencing 20%+ operating expenditure (OPEX) reduction. Our approach combines analytics, benchmarks and human-centered design to reveal what delights your customers, and then shows you how to deliver it efficiently, and at scale. We’ll bring our broad expertise in technology and organizational change to help you prioritize, design and implement the improvements that make the biggest impact on customer satisfaction and, ultimately, the bottom-line. 

       

      Read more Read less

      Sydney-based Partner Katrina Bradley describes how leading banks design compelling customer episodes.

      Winning on Purpose

      A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available now!

      Learn more

      How We Can Help

      Customer Episode-led Costing

      Customer Episode-led Costing

      Turn traditional cost-cutting on its head by focusing on customer episodes as the essential unit of operating expense. This holistic approach not only saves more money but reduces complexity and increases customer satisfaction.

      Read More

      Customer Experience Analytics

      Customer Experience Analytics

      The data you need to create superior customer experiences is now at your fingertips. Customer Experience Analytics integrates customer and operational data and provides an attractive, dynamic interface that makes analysis fast and easy.

      Read More

      AI, Insights, and Solutions

      AI, Insights, and Solutions

      Drive competitive advantage through AI, human-centered digital innovation, and data-powered solutions.

      Read More

      Enterprise Technology

      Enterprise Technology

      Companies with a strategic focus on technology outperform across industries. Stay ahead with tech foundations that fuel lasting growth.

      Read More

      Digital Marketing

      Digital Marketing

      An industry-revolutionizing standard for digital marketing

      Read More

      Coro®

      Coro is a breakthrough suite of digital solutions that aligns people, processes, and technology in an integrated commercial system that makes your go-to-market organization the profitable growth engine you know it can be.

      View coro

      Client Results

      Telecommunications

      Dialing up customer experience in telecommunications
      We helped a telecommunications provider launch its Net Promoter System℠. In just a few months the company was able to boost customer acquisition and reduce churn.

      Banking

      A Global Bank Digitizes the Customer Experience
      Long lines at the teller windows inspired creative digital solutions that greatly enhanced customer service
      see more

      Insights

      Customer Experience
      Pharma Commercialization in the Age of AI and Active Patients
      Healthcare provider and patient engagement are evolving fast. Success depends on a future-ready commercial model.
      Brief
      Net Promoter System®
      Customer Experience Management
      A Customer Experience Management (CXM) Program is how a business oversees its interactions with customers.
      Management Tools
      Customer Experience
      A Digital Reckoning for Insurance Companies
      With consumers relying more on online and mobile tools during the Covid-19 pandemic, can insurers deliver a better digital experience?
      Brief
      Customer Experience
      Customer Experience Tools and Trends: Let No Tool Stand Alone
      Our 2020 survey finds that the most successful companies integrate their CX tools into an overall management system.
      Report
      See more

      Featured Team Members

      Headshot of Gerard du Toit

      Gerard du Toit Partner Boston

      Headshot of Tevia Segovia

      Tevia Segovia Partner New York

      Headshot of Sarah Dey Burton

      Sarah Dey Burton Partner San Francisco

      Headshot of Andy Pierce

      Andy Pierce Partner Chicago

      Headshot of Rob Markey

      Rob Markey Advisory Partner Boston

      see more

      Ready to talk?

      We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Coro® and FRWD® are registered trademarks of Bain & Company, Inc.

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