Eric has more than three decades of management consulting experience and delivers strategies that work for leading companies. He has led assignments in the financial services, telecommunications, internet and electric utility industries. In addition, he uses his expertise in customer strategy and marketing to help clients to develop value propositions, improve customer experience and implement loyalty strategies.
Eric has contributed to such publications as the Harvard Business Review, Marketing Management, Journal of Brand Management and Design Management Journal. He was the recipient of a Social Science Research Council Foreign Area Fellowship and has served as a Trustee of the Marketing Science Institute.
Prior to joining Bain in 2007, Eric built extensive experience as a leader in the customer strategy sector where he founded one of the first comprehensive marketing science capabilities in the consulting industry.
Eric earned a BA from Stanford University and MA and PhD degrees in anthropology from Boston University.
- “The Power of Delivering Elements of Value® in Consumer Products,” Brief, 27. November 2019
- “Delivering What Consumers Really Value,” Brief, 10. Oktober 2018
- “Die Nutzenelemente der Versicherungswirtschaft,” Brief, 21. März 2018
- “How Digital Natives Are Changing B2B Purchasing,” HBR.org, 14. März 2018, Artikel
- “Werte, die im B2B-Geschäft zählen,” Harvard Business Review, 20. Februar 2018, Artikel