Etude

Holiday half-time report

Retailers brought their A game to the Thanksgiving weekend, resulting in record sales in both stores and online.

Par Darrell Rigby, Kris Miller, Josh Chernoff and Suzanne Tager

First published on novembre 30, 2012
min


Retailers brought their A game to the Thanksgiving weekend, resulting in record sales in both stores and online. They were aggressive and creative in competing for shoppers’ dollars and delivering a more seamless omnichannel experience. In this issue we examine November same-store sales, Thanksgiving weekend performance, the innovative strategies retailers used to attract and delight shoppers, and the questions this raises for retailers going forward. The key challenge for retailers now: sustaining the positive momentum through the remainder of the holiday shopping season. Download PDF

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Retailers brought their A game to the Thanksgiving weekend, resulting in record sales in both stores and online.

They were aggressive and creative in competing for shoppers’ dollars and delivering a more seamless omnichannel experience. In this issue we examine November same-store sales, Thanksgiving weekend performance, the innovative strategies retailers used to attract and delight shoppers, and the questions this raises for retailers going forward. The key challenge for retailers now: sustaining the positive momentum through the remainder of the holiday shopping season.