Retailers brought their A game to the Thanksgiving weekend, resulting in record sales in both stores and online.

They were aggressive and creative in competing for shoppers’ dollars and delivering a more seamless omnichannel experience. In this issue we examine November same-store sales, Thanksgiving weekend performance, the innovative strategies retailers used to attract and delight shoppers, and the questions this raises for retailers going forward. The key challenge for retailers now: sustaining the positive momentum through the remainder of the holiday shopping season.

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