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Covid-19 Will Have Long-Lasting Effects on European Healthcare

Pharma executives see rapid changes ahead, including a sharp rise in telehealth and reconfiguration of pharma supply chains.

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Covid-19 Will Have Long-Lasting Effects on European Healthcare
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Bain research shows Covid-19 is likely to prompt long-term shifts in patient behavior, hospital workflows, pharma sales models and supply-chain tracking. The pandemic already has sharply increased the number of first-time users of telehealth and accelerated the growth of online pharmacy channels. Hospitals are implementing new triage methods for diagnosis and treatment and seeking to ensure local sources for vital items to back up the existing supply chain. 

As the healthcare landscape evolves, pharma companies plan to change their go-to-market models and reconfigure supply chains to improve product tracking. To adapt to the speed and breadth of change, leaders are increasing investment in digital capabilities. As the healthcare industry evolves, healthcare profit pools will shift, creating new winners and losers.

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