While business-to-business suppliers have been reconfiguring their sales operations to adapt to the pandemic, few have extended those actions to their channel partners. Yet these partners tend to be small and vulnerable to economic shocks. Bain’s Jordan Lee, Mackenzie Bushy and Thierry Depeyrot, leaders with the firm's Technology practice, explain what commercial leaders can do now to protect their partner ecosystem and invest in future growth.
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As the global pandemic deepens and the human cost of Covid-19 rises, the novel coronavirus outbreak is sending shocks through the world economy. But across industries, companies can take action now to protect their employees and customers and minimize the economic damage.