Francine Gierak is a partner in our Customer Strategy & Marketing and Retail practices, based in San Francisco. She is an expert in omnichannel and growth strategy, digital transformations, operating model redesign, customer segmentation, pricing and marketing.
With more than a decade of consulting experience, Francine advises U.S.-based and international Fortune 500 retailers and footwear and apparel brands on reorganizing for a digital world. She recently supported a large hospitality company on its marketing and pricing strategy.
She also recently worked with a leading retailer to redesign its commercial operating model and advised another retail brand on designing and implementing a digital operating model.
Additionally, Francine advises digital natives and ad-/mar-tech players, helping them fine-tune their customer value propositions for growth and improving their marketing efforts. Her experiences include developing a digital advertising strategy for an e-commerce company, a customer value strategy for an online ad company and several diligences for ad-/mar-tech technology firms.
Apart from her direct client work, she is a leader within Women at Bain (WAB), which fosters and promotes global initiatives to make Bain the best place for female talent. She also leads the firm’s diversity and inclusion efforts in the Bay Area.
Francine joined Bain in our Amsterdam office in 2009. She earned her bachelor’s degree in economics from Harvard College.
- “As Consumers’ Priorities Change Quickly, How Can Marketers Keep Up?,” Etude, 6 mai 2020
- “Using Timely Data is Critical for Valid Marketing Tests,” Snap Chart, 5 juin 2018
- “The Best Marketers Invest to Master Digital Technologies,” Snap Chart, 5 juin 2018
- “It's About Time: Why Your Marketing May Be Falling Short,” Etude, 4 avril 2018