Gwendolyn Lim
Associé,
À propos de Gwendolyn
Expertise
- Distribution
- Net Promoter System℠
- Stratégie Client et Marketing
Gwendolyn Lim is a member of our Retail and Customer Strategy & Marketing practices.
She has more than 10 years of consulting experience with Bain and has worked in all of Bain's Southeast Asia offices, in addition to the firm's Hong Kong, Shanghai, Seoul, Los Angeles and New York offices.
At Bain, Gwendolyn's experience has spanned a broad range of industries, including retail, financial services, oil & gas, logistics, technology and commodities. She has worked closely with clients from Indonesia to Singapore on topics such as M&A integration and implementation, corporate and business unit turnaround strategy, and performance improvement.
Gwendolyn earned an MBA from Harvard Business School. She is a graduate of Stanford University, where she received her bachelor's degree in economics.
Gwendolyn Lim describes three strategies for incumbent banks to defend against new players such as technology firms and challenger banks.
Recent Insights
- “Southeast Asia’s Digital Consumers: A New Stage of Evolution,” Etude, 6 septembre 2022
- “Digital Consumers of Tomorrow, Here Today,” Rapport, 6 août 2020
- “How Covid-19 Is Changing Southeast Asia’s Consumers,” Rapport, 26 juin 2020
- “Riding the Digital Wave,” Rapport, 14 janvier 2020
- “Gwendolyn Lim: Loyalty in Banking,” Video, 19 décembre 2018