- Leader of Digital Marketing practice in South America
Ruy Santiago is a partner based in Bain & Company's São Paulo office. He is an expert in the firm's Retail and Financial Services practices and has more than 20 years of management consulting experience.
Since joining Bain in 2001, Ruy has worked with the top management of numerous large national and multinational groups across a range of industries, including consumer goods, retail and financial services, focusing on retailers, private equity, pulp and paper, steel and airlines.
He has led a number of engagements addressing corporate strategy, adjacency growth strategy, portfolio strategy, new business development, corporate restructuring, M&A, new product launch, alliance and JV strategy, salesforce effectiveness and customer loyalty programs.
Prior to joining Bain, he co-founded a business-to-business Internet company in Latin America and also served as a commercial manager for Unilever.
Ruy graduated with a degree in business administration from Fundação Getúlio Vargas.
He is fluent in both Portuguese and English.