Mensio was developed to be different – because that is what our clients were asking for. The industry’s aspirations for the measurement and attribution of TV advertising and sponsorships outstretch the current capabilities of “incumbent disruptors”, who vary in their data quality, rigor of methodology, and industry expertise.

• More than ads

  Measure traditional ad units, plus sponsorship placements, branded content integrations, & earned media

  The only platform that can measure combined reach inclusive of traditional units and logo exposures in content, as well as perform attribution of outcomes from sponsorship placements

• Data scale and quality

  Largest third-party viewership dataset (~20M U.S. HHs), including both set-top box and Smart TV data

  Broadest set of 1:1 outcomes datasets, including direct integration with Visa for credit card purchases

• Always-on intelligence & attribution

  Always-on dashboard enables real-time intelligence and in-campaign measurement and optimization

  Scalable, low cost attribution solution

• Best of Bain + Hive

  Hive contributes proprietary content metadata, and privileged access to best-in-class viewership and outcomes datasets

  Bain brings decades of experience working with clients on both sides of the table, and broader connectivity to strategic context and C-level execs