Events
CMO AI Transformation Summit
CMO AI Transformation Summit
Discover the many ways that visionary marketers are harnessing the power of AI.
November 6, 2024 | Rockefeller Center, NYC
Generative AI is already increasing the speed, consistency, and effectiveness of marketing dollars, and it has tremendous potential to transform how companies go to market. We help CMOs in virtually every industry deploy AI across the full spectrum of marketing activities, including content creation, personalization, workflow automation, campaign measurement and prediction, and much more.
We believe leading marketers can accelerate value from generative AI by:
- Centering on a bold go-to-market ambition, not just a use case
- Getting early wins to prove value and create momentum
- Taking a user-centric approach that encourages teams to embrace this technology
- Investing in training and upskilling frontline marketers
- Experimenting with off-the-shelf enterprise-grade tools
Marketing's Generative AI Journey
Marketing's Generative AI Journey
Last Year:
Is it safe?
~25%
of marketers are here
This Year/Next Year:
Is it real and actually driving value?
~65%
of marketers will be here for the next 12–18 months
Next Year & Beyond:
Where can we use it to transform how we go to market?
<10%
of marketers are starting to experiment at this level
