No. Yes. Both are single-word, single-thought, powerful sentences. Both tell you exactly what you need to know in as brief a way as possible. You know exactly where you stand with them. Measuring customer loyalty is that simple. In fact, you can do it by asking your customers a single question: How likely would you be to recommend our company to a friend? More important, by gauging the responses to that single survey question, you can predict how fast your firm will grow relative to its competitors.