Infographic

What It Takes to Deliver a Great Customer Experience

Beyond customer surveys, companies should benchmark their capabilities and execution against best-in-class competitors.

By Paul Smith, Phil Sager, Erin Wallace, and Kirstin Simons

Infographic

What It Takes to Deliver a Great Customer Experience
en
Authors
  • Headshot of Paul Smith
    Senior Director, MyCX, Toronto
  • Headshot of Phil Sager
    Partner, Toronto
  • Headshot of Erin Wallace
    Director, MyCX, Washington, DC
  • Headshot of Kirstin Simons
    Senior Director, CX Commercial, London
Contact us
Published in August 2025
Tags

How We've Helped Clients

Customer Experience From Laggard to Leader: Desjardins Evolves Member Centricity for the Digital Age

Read case study

Customer Experience An Integrated Sales and Operations Model Spurs Organic Above-market Growth

Read case study

Customer Experience An Automaker Reinvents Customer Experience with a Focus on Key Episodes

Read case study

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.

Contact Bain

How can we help you?

See all offices