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Customer Episode-led Costing
You don't have to choose between superior customer experience and cost containment. By focusing on the unit cost of discrete customer episodes you can improve the customer experience and reduce costs.
A customer "episode" is the series of discrete interactions a customer experiences as they attempt to satisfy a specific need. A close examination of this journey provides a powerful lens on your costs and helps you prioritize improvements to the episodes that matter most. To become a performance leader your episodes should be simple, digital, fast, personalized and designed right the first time.
Episode-led Costing helps you identify priority episodes and analyze the full scope of costs required to improve them. This approach provides visibility into the functional and channel silos that can limit your understanding of the total cost base of your customer service, and positions you to zero in on the levers that will lower costs while enhancing the customer experience.