Events
Cannes Lions 2026
Cannes Lions 2026
Candid conversations on the future of marketing
Events
Synthetic customers aren’t theoretical, and the teams that own them will win. We’ll unpack where they’re already driving impact and why this is marketing’s next frontier.
One vague brand claim and you’re out. Agentic commerce rewards sharp, specific, review-backed relevance, leaving everything else behind. We’ll break down how to survive the new rules of selection.
Join us for an early evening apéritif featuring cocktails and enriching conversations as we mark the 10th anniversary of Bain's Insurgent Brands report. We'll unpack how a small group of brands is driving FMCG growth and shaping the next era of consumer demand.
B2B, the “best” product doesn’t always win—the safest one does. From the company that brought the world NPS, this session introduces Likelihood to Buy (LTB), a simple, predictive metric that reveals how brands actually get chosen.
A quiet, casual start for FS leaders to step away from Cannes chaos and connect with peers, with a few snackable insights from OpenAI on AI consumer behavior in FS.
Most growth data is broken. Most decisions are siloed. And AI is about to expose both. We’ll unpack how leading companies are squeezing every drop from their investments—integrating marketing and trade, aligning teams around shared outcomes, and turning chaos into coordinated growth.
A relaxed start to the day for CP leaders to enjoy a selection of delicious French breakfast favorites, connect with peers over coffee, and hear a few thought-provoking insights to spark conversation.
Join fellow CP leaders for an open, candid conversation on building repeatable growth. Drawing on Bain's latest thinking, we'll explore reigniting volume-led growth by centering consumers, sharpening portfolios, embedding AI at scale, and growing the shopper penetration needed to win.
Heading into the Palais?
Stop by the Forum stage on Thursday, June 25 at 3:45 CET to hear Bayer Consumer Health CMO Sam Avivi break down how leading healthcare brands are turning consumer trust into a measurable growth advantage.
