Events
Cannes Lions 2026
Cannes Lions 2026
Candid conversations on the future of marketing
Signals from Cannes Lions 2026: The Next-Gen CMO Agenda
If you couldn’t make it to Cannes or want to dive-deeper into the festival’s biggest topics, watch our post-Cannes webinar to discover what CMOs should be thinking about next.
Watch the webinar
In The News
In The News
Bain's latest press coverage on the topics that resonated most at Cannes Lions 2026
Business Insider
Creators have dethroned Mad Men as kings of the ad world
"The marketing of today is consumers talking about our brands, and our role as CMOs is to enable that conversation as authentically as possible." - Shweta Bhardwaj, Partner
Business Insider
Erika Serow says AI strategy has evolved for the better
"[The CMO role is] about incredible creativity, it is about great measurement and confidence in how money is getting spent, and it's about figuring out how to deploy technology to help you." - Erika Serow, CMO & Partner
The Current
What 1,400 leaders say CFOs actually want from CMOs
"Every marketer I’ve ever met, myself included, always said that finance is harder on marketing than any other department. The truth is … that finance trusts finance more than anything else, and they mistrust everybody else." - Brian Dennehy, Partner
Marketing Week
CMO-CFO relationships break on measurement, not ideology
Bain & Company research, together with Google, shows a strong relationship with the CFO can make marketers 1.5 times more likely to be a growth leader.
Adweek
Finding a Balance Between Short-Term Sales and Long-Term Brand Growth
“The capabilities are there to be able to get more holistic, so that I can really see the full picture. It requires marketing and sales coming together a lot more to think about their budgets.” - Lesley Butler, Partner
Latest CMO Insights
Dive deeper into the ideas that defined the week—from AI leadership and synthetic customers to the CMO-CFO relationship and the science of purchase intent.
The Week in Pictures
The Week in Pictures
Meet the Bain partners and experts who were present on the ground at Cannes Lions.
Our Delegation
With our largest presence at Cannes Lions to date, our team was on the ground throughout the festival sharing the sharpest thinking on marketing transformation with the leaders shaping what comes next.
