Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Rocio Garcia Ruiz

Principal, Madrid

About Rocio

Rocio Garcia Ruiz is a principal based in Bain & Company's Madrid office. She is an expert in the firm's Consumer ProductsDigital and Customer Strategy & Marketing practices. 

Since joining Bain in 2012, Rocio has honed deep expertise in marketing for consumer products organizations. She works with a range of global clients to create advantage in the age of the technology-driven consumer and marketing.

Her focus areas include marketing, with an emphasis on digital, as well as e-commerce, insurgent brand growth acceleration and test-and-learn.

Rocio holds extensive experience designing and implementing winning strategies for players across the US, Latin America and EMEA.

Additionally, she holds expertise in the mergers & acquisitions sphere, where she has led several global M&A integrations.

Rocio received an MBA from Columbia University and a computer science degree from Universidad de Granada. She is fluent in both Spanish and English.

Ready to talk?

We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.