Basma Abdel Motaal
Practice Director,
Sobre o Basma
Recent Insights
- “How Synthetic Customers Bring Companies Closer to the Real Ones ,” Brief, junho 16, 2025
- “AI in the Air: How Airlines Are Elevating Loyalty Programs,” LinkedIn,janeiro 24, 2025, Article
- “Why Loyalty Programs Fail,” Harvard Business Review,setembro 13, 2024, Article