Commercial Excellence / Sales Force Effectiveness - Bain & Company

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How we can help

Commercial Excellence

Customers, not markets, buy your products, so going to market successfully demands a deep understanding of your customers' needs and behaviors. Bain B2B Commercial Excellence builds your organization's capabilities to sell more—or more profitably—by putting the right offers in front of customers at the right price and time in the most effective channels.

Why Bain

  • Our highly tangible, pragmatic recommendations are rooted in a deep understanding of the customer.
  • We work collaboratively with our clients to create a custom-configured approach.
  • We bring deep functional expertise in areas such as sales, marketing and pricing—all alongside a general manager mindset.
  • We mobilize your frontline and embed the tools, processes and systems changes to ensure that results stick.
  • We hit the ground sprinting not only with a clear sense of where value lies, but also with an open mind


What We Offer

  • Bain Sales Rep Catalyst: Identify the behaviors that produce superior sales performance at your company, and inspire their adoption among your sales reps.
  • Bain Sales Team Mobilizer: Build a detailed analysis of a market opportunity—and then mobilize your sales teams to attack it.
  • Bain Sales Compensation Booster: Diagnose compensation-related issues, and design a world-class sales compensation plan.
  • Product Management / Bain Offering Management: Reimagine your offerings as an integrated suite that delights customers throughout their journey from discovery to service and support.
  • Elements of Value®: Use a framework and empirical basis to identify—in B2C or B2B businesses—what really matters to your customers and how to deliver it most effectively.
  • Bain Commercial Operating Model: Ensure that you reach your B2B customers with the right omnichannel strategy—and deploy all your selling resources with the right accountabilities and organization to deliver a winning customer experience.
  • Bain Commercial Accelerator: Arm your salesforce with operational tools tuned to your market so you can aggressively increase profitability and growth—and sustain the results.
  • Bain Pricing: Set and get the right price, every time.

Results You Can Expect

Client Results

Our Team


Elements of Value® is a registered trademark of Bain & Company, Inc.

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