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Customer Loyalty and Net Promoter System®

Net Promoter System (NPS®) creates a culture focused on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.

Customer Loyalty and Net Promoter System®

Why Bain

Why Bain

  • Bain invented the Net Promoter System and we continue to be the thought leaders and innovators in how companies earn customer loyalty and inspire employees. NPS PrismSM, our breakthrough benchmarking service, puts unprecedented new capabilities in your hands.
  • More than a decade of proven experience building loyalty-leading companies across both B2C and B2B industries.
  • Bain offers you unparalleled analytic and organizational tools to help you build your Net Promoter System, and our proprietary Results Delivery® approach to ensure that your change to a customer-centric culture endures.

Results You Can Expect

Results You Can Expect

Customer advocacy

Develop customers who stay longer, spend more, contribute suggestions and sing your company's praises to friends and colleagues.

Employee advocacy

Have employees who love working for you convey that passion and enthusiasm to your customers and work as self-directing, self-correcting teams.

Improved customer experience

Elicit regular customer feedback at the frontline and executive levels, allowing you to rapidly and continuously improve your customer experience.

Thought leadership

Our NPS Loyalty Forum offers you access to the best practices and latest thinking of executives and leading Net Promoter practitioners.

Vendor selection

Choose the vendors that best meet your needs, knowing that you can rely on our experience working with dozens of independent vendors that support all aspects of the Net Promoter System.

Client Results

Social & Public Sector

Preserving donors at the Nature Conservancy

The Nature Conservancy needed help capturing a larger share of fund-raising dollars. Bain & Company helped design a strategy focused on "superdonors" that led to a 53 percent profit improvement opportunity.

May 2, 2018

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Our Team

Rob Markey Partner New York

Gerard du Toit Partner Boston

Maureen Burns Partner Boston

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Insights
How IBM Scales Customer Feedback
IBM’s Kathy McGettrick describes how she created a system of customer feedback that scaled to 40,000 employees and counting.
Podcast May 16, 2019
Insurance
Making the Most of Asia-Pacific’s Insurance Boom
The region offers huge opportunities for insurers, but the rules of engagement are rapidly changing.
Report May 07, 2019
When an Operator Becomes Chief Customer Officer
Razia Richter explains how a winding career path at Petco helped her win over the C-suite.
Podcast May 02, 2019
Financial Services
As Banks Pursue Digital Transformation, Many Struggle to Profit from It
To monetize digital investments, mobilize customers and employees.
Brief May 01, 2019
See more
Results Delivery® is a registered trademark of Bain & Company, Inc.
 
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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