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      Industry

      Fashion and Luxury

      Fashion and Luxury

      In a world governed by trends, stay ahead of the trends that matter most

      Our Experience

      60%
      of the top 30 luxury retailers have worked with us
      50%
      of the top 30 apparel and footwear retailers worked with us
      ~900
      apparel, retailer, and department store projects since 2015

      Much like style trends themselves, the fashion and luxury goods markets are constantly evolving. One thing that won’t change is the need for resilience. As the leading consulting firm in fashion, luxury, and lifestyle, we can help you gain a competitive edge amid changing market dynamics.

      We’ve completed projects with the top fashion brands and apparel, luxury, and department store retailers across six continents. Our world-class team of fashion and luxury consulting experts applies expertise, proprietary tools, and our Future of Retail framework across every facet of the value chain.

      Today’s fashion and luxury landscape presents exciting opportunities: As hyper-personalization and omnichannel become table stakes, brands and fashion retailers are making bold investments in technology, including generative AI, to further differentiate themselves. Consumers shop on values, increasingly awarding business to companies that make a positive impact on the environment and society. In response, brands and retailers must cement a position and deliver on commitments. Our keen understanding of the trends shaping this sector allows us to tailor a strategy that meets your needs today and into the future. 

       
      Voir plus Voir moins

      AI in Fashion and Luxury

      Compared with the broader retail sector, luxury has been slower to adopt AI. However, that’s starting to change, as large and small maisons see AI’s potential to build and enrich long-term relationships with key customers. These luxury houses are using generative and analytical AI to:

      • Improve the accuracy of sales volume forecasts and stock allocations
      • Refine customer segmentation
      • Automate warehousing or inventory management
      • Personalize interactions between sales associates and customers

      While use cases have largely centered on operational efficiency and customer intimacy, opportunities to use AI for creative functions and knowledge management are gaining traction.

      Learn how AI is redefining the luxury sector

      Real Outcomes

      We’ve partnered with leading retailers to build and scale pioneering use cases that have transformed internal operations while better serving customers’ evolving needs.
      See how we’re helping global industry leaders win with AI

      How We Help

      We’ll help you use AI to better understand—and connect—with your customers, as well as explore use cases that automate low-value-added tasks. Additionally, with AI increasingly playing a role in decarbonizing fashion, we’ll guide you to use cases that address overproduction and improve inventory efficiency.
      Learn more about our AI approach

      Our Client Results in Fashion & Luxury

      Distribution

      Omnichannel strategy boosts fashion company
      With Bain’s help, the management team at a leading fashion player in the Asia-Pacific region developed an integrated strategy that contributed to a five-fold increase in mobile revenue in less than one year.

      Distribution

      Turning losses into profits for a major apparel retailer
      When plummeting profits jeopardized a high-end apparel retailer’s ambitious growth strategy, Bain helped ApparelCo develop an aggressive turnaround plan.

      How We Can Help

      Supply Chain Reinvention

      Supply Chain Reinvention

      Turn your supply chain into a competitive weapon, one that's digital, sustainable and more resilient than ever before.

      Voir plus

      Customer Experience

      Customer Experience

      Figure out what your customers care about most, then design great customer experiences, and arm and inspire your employees to deliver them.

      Voir plus

      Bain Omnichannel Strategy

      Bain Omnichannel Strategy

      Seamlessly integrate physical and digital worlds to deliver outstanding and often previously unimaginable customer experiences that lead to profitable growth.

      Voir plus

      Vantage℠

      Vantage℠

      A retail location intelligence solution to inform your footprint decisions

      Voir plus

      Cost Transformation

      Cost Transformation

      Align costs with strategy and focus on growth.

      Voir plus

      Pricing Optimization

      Pricing Optimization

      Set and get the right price, every time

      Voir plus

      Store Operations Transformation

      Store Operations Transformation

      We help retailers reduce costs and boost sales and efficiency across every facet of your operations, from labor, facilities and inventory management to e-commerce and omnichannel optimization to enhanced customer service and satisfaction.

      Voir plus

      Our Fashion & Luxury Consultants

      Headshot of Claudia D'Arpizio

      Claudia D'Arpizio Associé Milan

      Headshot of Federica Levato

      Federica Levato Associé Milan

      Headshot of Stefano Fenili

      Stefano Fenili Associé Milan

      Headshot of Monisha De La Rocha

      Monisha De La Rocha Associé New York

      Headshot of Joydeep Bhattacharya

      Joydeep Bhattacharya Associé New Delhi

      Headshot of Mathilde Haemmerlé

      Mathilde Haemmerlé Associé Paris

      Headshot of Joelle De Montgolfier

      Joëlle de Montgolfier Vice Présidente - Grande consommation, Distribution & Luxe Paris

      Headshot of Kanaiya Parekh

      Kanaiya Parekh Associé Singapore

      Headshot of Nathalie Remy

      Nathalie Remy Associé Paris

      Headshot of Erika Serow

      Erika Serow Partner & Chief Marketing Officer New York

      Headshot of David Bruns

      David Bruns Associé Berlin

      Headshot of Elle Yang

      Elle Yang Associé Tokyo

      See More

      Our Fashion & Luxury Insights

      Distribution
      The 2025 Chinese Personal Luxury Goods Market
      Recalibration, resurgence, and more selective consumers are edging China’s personal luxury market toward recovery.
      Rapport
      Distribution
      Finding a New Longevity for Luxury
      After stabilizing in 2025, the industry can now reinforce its enduring value, according to the Bain-Altagamma Luxury Goods Worldwide Market Study.
      Rapport
      Distribution
      Luxury Is Ready for a New Era After Stabilizing in 2025
      Underlying annual sales of personal luxury goods are set to be flat. That’s a good base for renewal.
      Snap Chart
      Distribution
      Luxury and Technology: Tailoring Investment Strategies for Greater Business Impact
      As the industry accelerates its tech transformation, more precision and collaboration can boost ROI.
      Rapport
      See More

      Stay Two Steps Ahead of Disruption

      Disruption is everywhere. Forge Retail keeps you updated on the latest in retail innovation. Sign up to receive our curated newsletter, Pulse, and invitations to our live Showcases featuring disruptors and industry luminaries.

      Subscribe
      Voir toutes nos expertises fonctionnelles

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