Véronique Pauwels

Véronique Pauwels is a senior partner and chairwoman of Bain Netherlands. She is a leader in Bain’s Consumer Products, Private Equity, and Performance Improvement practices with deep experience in large-scale transformations, growth acceleration, and operational excellence. Previously, she was the Chief Executive Officer of Versuni, the private equity owner ex Philips home appliance business.

Véronique previously spent more than 25 years at Bain, serving clients across the globe in both consumer products, agri and industrial sectors. She served as Managing Partner of Bain’s Amsterdam office and co-led our EMEA Performance Improvement practice. 

She subsequently left Bain to become President and CEO of Versuni, the leading global home appliance company headquartered in the Netherlands. During her tenure at Versuni, she led a significant transformation of the business, driving growth, profitability, and value creation while building the team and strengthening the company’s position as a global leader in its markets.

She returned to Bain in 2026, bringing first-hand experience of leading and executing transformation from within a global business and a deeper understanding of the challenges facing CEOs, boards, and investors.

Véronique first joined Bain in 1996 and has worked across our Brussels, Johannesburg, Sydney, Melbourne and London offices, bringing a global perspective to her clients.

She holds bachelor’s and master’s degrees in civil engineering and a bachelor’s degree in psychology from Ghent University, all with honors, as well as an MBA from Vlerick Business School.