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Cannes Lions

Cannes Lions

Let’s transform how brands grow in a digital, data-driven, and customer-centric world.

AI and the creator economy were the biggest topics at Cannes Lions this year—and they’re both potential game changers for brands. Modern marketers need to harness these tools to identify consumer behavior, elevate customer engagement, drive operating speed, and deliver work that lands.

We look forward to what’s next—rolling up our sleeves and helping transformative brands grow and get ahead.

Key Takeaways from Cannes 2025

In the News

Media Mention

A Tale of Two Cannes: AI Optimism Masks Ad Industry’s ‘Existential Crisis’

Latest Marketing & Technology Insights

Grande Consommation

No Place to Hide: AI Demands Excellence in All Aspects of Marketing

Top performers don’t just use generative AI, they create deep consumer insights and embrace robust data and technology to grow six times faster than peers.

How Synthetic Customers Bring Companies Closer to the Real Ones

From product design to campaign testing, companies are using synthetic customers to get sharper answers faster.

Stratégie Client et Marketing

Marketing’s New Middleman: AI Agents

From discovery to decision, large language models are starting to gatekeep the marketing funnel, so brand stewards must learn to speak their language.

For Marketers, Generative AI Moves from Novelty to Necessity

Companies that scale up their initiatives will gain an edge by delivering consistent value and better engaging customers.

Marketers’ Agency Partnerships Are Strained. Now Comes AI

Hybrid models supported by generative AI and the right capabilities can increase both efficiency and expertise in marketing.

IA, Perspectives et Solutions

Hiring Trends in Marketing Squeeze Brand Managers

As the number of specialists rises, who can coordinate the complex campaigns of modern marketing?

Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing

As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?

Our Delegation

Andreas Dullweber Associé Munich

Global Head of Marketing & Customer Experience

Philip Dowling Associé Munich

Lesley Butler Associé Chicago

Erika Serow Partner & Chief Marketing Officer New York

Member of the CMO Growth Council

Shweta Bhardwaj Associé Boston

Laura Beaudin Associé San Francisco

Jamie Cleghorn Associé Chicago

Rishi Roongta Associé Chicago

Andy Pierce Associé Chicago

Domenico Azzarello Directeur de la région Europe, Moyen-Orient et Afrique (EMEA) Paris

Ruth Zöhrer Associé London

Agnès Houdaille Associé Paris

Nathalie Remy Associé Paris

Jake Gorelov Associé New York

Gemma Cotton Associé London

Kelly Edwards Associé Washington, DC