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Pricing actions that companies take now will have effects that last long after the current downturn. Bain Partners Ron Kermisch, Justin Murphy and David Burns discuss what companies can do now to preserve price integrity and protect margins while retooling for the future.
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Coronavirus
The global Covid-19 pandemic has extracted a terrible human toll and spurred sweeping changes in the world economy. Across industries, executives have begun reassessing their strategies and repositioning their companies to thrive now and in the world beyond coronavirus.
Published in May 2020
