Press release

Customers' oracle: Which values matter most to win them?

Customers' oracle: Which values matter most to win them?

To understand what consumers have in common, Bain & Company developed a study that identified 30 universal elements of value based on the hierarchy of needs created by Abraham Maslow.

  • February 02, 2017
  • min read

Press release

Customers' oracle: Which values matter most to win them?

To understand what consumers have in common, Bain & Company developed a study that identified 30 universal elements of value based on the hierarchy of needs created by Abraham Maslow.

(Full article only available in Portuguese)

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Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.