Retail Holiday Newsletter

Five Shopper-Led Strategies for the Holiday Season

Bain research shows that global consumers plan to spend less, shop more online, and wait until November to check off their gift list.

Par Aaron Cheris, Leah Johns, Stephanie Koszyk, Darrell Rigby, et Suzanne Tager

  • First published on octobre 17, 2024

Infographic

Five Shopper-Led Strategies for the Holiday Season
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About our research partners

Monthly active user data provided by Sensor Tower, a market intelligence firm.

Learn more

For the full set of consumer insights, please reach out to us at Retail.HolidayNewsletter@Bain.com.

Related

2024 Holiday Shopping Outlook

Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.

Auteurs
  • Headshot of Aaron Cheris
    Associé, San Francisco
  • Headshot of Leah Johns
    Practice Director, Global Consumer Lab, Lisbon
  • Headshot of Stephanie Koszyk
    Practice Vice President, Dallas
  • Headshot of Darrell Rigby
    Associé, Boston
  • Headshot of Suzanne Tager
    Chief of Staff to the Worldwide Managing Partner, New York
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