Retail Holiday Newsletter

Five Shopper-Led Strategies for the Holiday Season

Bain research shows that global consumers plan to spend less, shop more online, and wait until November to check off their gift list.

Di Aaron Cheris, Leah Johns, Stephanie Koszyk, Darrell Rigby, e Suzanne Tager

Monthly active user data provided by Sensor Tower, a market intelligence firm.

For the full set of consumer insights, please reach out to us at Retail.HolidayNewsletter@Bain.com.

Bain forecasts a subaverage 3% growth in US retail sales this holiday season. By following five tips, retailers can still deliver joy.

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