À propos de Sharona
Expertise
Sharona Sankar-King is an expert partner in our Customer, Advanced Analytics and Financial Services practices, based in New York.
With nearly three decades of experience across the analytics sphere, Sharona specializes in consumer and marketing excellence, customer value optimization, the Net Promoter System® and our proprietary Simple & Digital solution. Her recent case work has involved customer lifetime value, B2C marketing acceleration, and cost transformation initiatives.
She has also led various diligence efforts for private equity clients.
Apart from her client work, Sharona is an active member of our Blacks at Bain and Women at Bain affinity groups.
Prior to joining us, she held executive-level positions across marketing science and brand, consumer, digital and advanced analytics.
Sharona holds an M.S. in Applied Statistics from Columbia University and a B.S. in Quantitative Psychology from Pennsylvania State University.
Recent Insights
- “How Can Financial Services Marketers Keep Up with Their Customers?,” Etude, 15 juillet 2020
- “Reduce Your Marketing Budget Safely, Not Just Quickly,” Etude, 16 avril 2020
- “CMO Dilemma: How to Talk to Your CFO as Cost Cuts Loom,” Etude, 25 mars 2020
- “Super Bowl Ads Grab Gridiron Engagement,” Snap Chart, 3 février 2020