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Brand Strategy

Do your customers enthusiastically recommend your brand to their friends and family? Bain Brand Strategy helps you honestly assess whether your products deliver the value that your customers desire and if your marketing truly tells that story; then it combines hard metrics and creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications.

Why Bain

  • Bain invented the Net Promoter System® for building customer loyalty—no one understands the link between advocacy and brand success better.
  • Our groundbreaking Elements of Value®work, published in Harvard Business Review, defined for the first time what customers truly value about brands, products and services.
  • Bain has been a brand strategy pioneer for more than 30 years, helping hundreds of companies across industries, geographies and stages in the brand's life cycle.
  • Our expertise in brand strategy is an important part of our broader expertise in business strategy—you cannot build a strong brand on an under performing business.

 

Notre impact

Client Results

Our Team

Insights

Elements of Value® is a registered trademark of Bain & Company, Inc.
 
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc

 

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Nous aidons des dirigeants du monde entier à matérialiser des impacts et des résultats pérennes et créateurs de valeur dans leurs organisations.