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Brief

The Millennial State of Mind

The Millennial State of Mind

Generation Y prefers the genuine shopping experience.

  • May 18, 2017
  • min read

Brief

The Millennial State of Mind

The sales development of the luxury goods industry will be primarily dominated in future by the millennials, or Generation Y. By the year 2025, 40 percent of all purchases of luxury articles, such as clothes, jewelry, shoes and accessories, will be made by today’s 16 to 35 year olds compared with only 27 percent in 2016.


Click here to download the summary of the study.

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