HBR.org Using AI to Build Stronger Connections with Customers Using AI to Build Stronger Connections with Customers Smart companies are using AI to enhance—not automate—the customer experience. By Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, and Eduardo Roma min read Article Using AI to Build Stronger Connections with Customers Progress: en Published in August 2023 Tags AI, Insights, and Solutions Artificial Intelligence Artificial Intelligence Insights CMO Insights Connected Customer Customer Experience Digital Financial Services Sales and Marketing