HBR.org Using AI to Build Stronger Connections with Customers Using AI to Build Stronger Connections with Customers Smart companies are using AI to enhance—not automate—the customer experience. Par Maureen Burns, Sharona Sankar-King, Priscilla Dell'Orto, et Eduardo Roma min Article Using AI to Build Stronger Connections with Customers Progress: en First published in août 2023 Mots clés Artificial Intelligence Artificial Intelligence Insights CMO Insights Connected Customer Customer Experience Digital IA, Perspectives et Solutions Services Financiers Stratégie Client et Marketing
