Paris – Feb. 25, 2020 – Christine Removille, a senior leader of the consumer services function, has joined Bain & Company as an expert Partner on consumer and marketing excellence, as well as a global leader in the firm’s Consumer Products and Customer Strategy & Marketing practices.

“Christine is a forward-thinking business leader committed to supporting clients throughout their digital transformation and delivering real business results – a true passion for Christine, and for Bain,” said Andreas Dullweber, who leads Bain & Company’s Customer Strategy & Marketing practice in Europe, the Middle East and Africa. “Her extensive marketing, digital and consulting expertise will be strategic assets for Bain and our clients as together we navigate the challenges and opportunities that digital presents for their businesses.”

Ms. Removille is a transformational leader with a track record of successfully accelerating top-line growth and creating enduring assets to improve performance and profits. She has deployed growth strategies across more than 130 markets for a global media agency, built and launched an interactive function for a global management consultancy in Europe and developed an analytics function across three markets. She has proven expertise across industries, particularly in consumer products where she developed a global marketing optimization strategy and roadmap for a global cosmetic manufacturer. At Bain & Company, she will work with the firm’s deep bench of design, CX, marketing and digital experts to advise clients on major strategic transformations to build human experiences in the digital environment.

“The role of CMOs has drastically changed in the digital economy. They are looking for partners they can trust to deliver transformational outcomes. Transformation and change management backed by robust methodologies, innovation and agility are important to the success of every organization,” said Ms. Removille. “I am excited to join Bain, a leading strategic consultancy with a proven track record in transformation and an ecosystem of digital innovators, to deliver better, faster and more enduring outcomes to advertisers.”

Ms. Removille is one of a very selective group of executives who has held top positions in both the advertising and consulting industries. Most recently, she served as the global president of CARAT, the leading international media agency. There, she was responsible for growth strategy and agency transformation, as well as developing cutting edge new products and offerings for the agency’s clients.

She is credited with disrupting the advertising agency landscape by pioneering new services that combined the capabilities of a traditional agency with those of business, digital and technology consultancies.

Ms. Removille has 20 years of experience in the strategic consulting industry. Previously, she was managing director and partner for another global consultancy. There she focused on advanced analytics and digital work, including launching several digital products and capabilities for the firm.

She is a noted speaker on experience architecture transformations, with a focus on the consumer. Ms. Removille has been thought leader across global and leading digital marketing events such as Cannes Lion and DMEXCO.

Editor's Note: To arrange an interview, contact Aliza Medina at aliza.medina@bain.com or +44 20 7969 6480

###