Specialist, Practice Marketing

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the #1 ranked consulting firm on Glassdoor’s Best Places to Work list and have maintained a spot in the top four on Glassdoor’s list since its founding in 2009. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHO YOU’LL WORK WITH

As the Specialist, Practice Marketing, you’ll join an international, high-energy marketing team where collaboration and innovation thrive. This is a hands-on role at the forefront of driving Bain’s brand and reputation.

You’ll support the Marketing Director in coordinating and executing strategic campaigns, collaborating with global teams across editorial, brand, SEO, paid media, email, PR, and events to deliver high-impact results. Working closely with your supervisor, you’ll contribute to both planning and execution, helping bring bold ideas to life.

This role offers global exposure, the opportunity to learn from exceptional talent, and a chance to make a real impact on Bain’s continued growth and leadership in the consulting industry.

WHAT YOU’LL DO

Execute highly impactful, cross-channel marketing campaigns in close collaboration with other marketing teams

• Collaborate with cross-functional teams and assist with the execution of campaigns across multiple channels, leveraging a strategic mix of assets, e.g., email, paid media, social media, video, and in-person activations; have working knowledge of options available, when to use, and ways to optimize.
• Deploy marketing programs targeting CXO audiences within and across sectors, liaising with Industry and Account Marketing counterparts on messaging, channels, and multiplying impact.
• Coordinate, update, and maintain foundational marketing assets such as webpages, partner profiles, and related materials, prioritizing relevant and timely updates.
• Coordinate Client mailing campaigns, including selecting content and recommending framing for key audiences.
• Responsible for keeping content and campaign information updated and available to cross-functional teams to enable visibility and collaboration.
• Measure the results of campaigns and major deliverables through both analytics and direct feedback; present actionable insights to refine strategies. 
• Support event execution for select conferences and Bain-host client events; includes invites, follow-ups, etc. 
• Create communications to promote marketing activities to key internal audiences.  

Execute marketing strategies that increase awareness and credibility for Bain and our core solutions, in support of commercial objectives

• Develop an understanding of target audiences and key clients; find new and innovative ways to reach them, e.g., through events, targeted advertising, speaking opportunities, influencer collaborations.
• Use data to develop performance insights; proactively monitor and analyze to ensure activities reach key client decision makers. Make recommendations for improvements.
• Maintain knowledge of industry trends as well as marketing trends, in order to inform decision-making.
• Conduct market and competitor research to inform the development and positioning of our expertise, as well as overall marketing approach.
• Become a regular user of Bain’s CRM system, understanding the core functionality and the insight it provides into target audiences.

Play an active role in our team

• Contribute to continuous process improvement by providing constructive feedback and working hand in hand with colleagues to problem solve.
• Actively embrace the use of new tools, including GenAI, to support and improve overall team efficiency.
• Be a flexible and adaptable team member to support new projects and team needs as they arise.

ABOUT YOU

• Undergraduate degree in business, marketing, or related field

• 3-4+ years of relevant B2B marketing experience, ideally in a global team environment and within professional services (e.g., consulting, law, audit), investment/asset management, or B2B tech/enterprise SaaS

• Fluent English communication skills—both written and verbal

• Experience developing and executing marketing programs and processes

• Proven ability to lead and coordinate distinct projects and/or large-scale events, including budgeting and goal-setting

• Strong organizational and multitasking abilities

• Comfort working with remote managers and cross-functional, global teams

• A proactive mindset—always looking for new ideas, approaches, and improvements

• Client-centric focus and professionalism in representing Bain externally

• Steady under pressure, with the ability to adapt quickly based on feedback from senior leaders

Preferred:

• Account representative or client-facing marketing experience

• Familiarity with Salesforce.com

• Working knowledge of digital marketing basics, such as campaign tracking, analytics, and social media performance

ABOUT US

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.