Marketing and Communications Specialist

WHAT MAKES BAIN A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the world’s best places to work. We are currently the #1 ranked consulting firm on Glassdoor’s Best Places to Work list and have maintained a spot in the top four on Glassdoor’s list since its founding in 2009. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHAT YOU’LL DO 

In this role, you will drive the presence of Bain & Company and focus on increasing our awareness among senior executives and high-value business communities on topics relevant across clients in Germany, Austria and Switzerland. As part of the Market Reputation Team DACH you will shape Bain’s perception as the leading consulting partner to ambitious business leaders, working closely with Bain leadership and our marketing team around the globe. 

As a Specialist, you will develop and support executing marketing activities across channels to include Digital Marketing, Public Relations, Events & Conferences, Social Media, and other market-specific priorities. You’ll provide on-going support to key stakeholders by delivering results, collaborating with other teams, tracking KPIs and performance, and helping us to continuously improve and innovate.

Your Responsibilities:

• Program management: Plan, develop and execute multi-channel B2B marketing and communications programs to build awareness of Bain in the DACH Region.
• Public Relations: Support the press officer in building and maintaining relationships with key editors and position Bain Partners as thought leaders. Develop compelling storylines and place Bain’s intellectual property (IP), e.g. surveys, in the media. Collaborate with external agencies.  
• Content: Collaborate with senior stakeholders and Marketing to develop and leverage intellectual property (IP) and content specific to the local market. 
• Digital Marketing and Social Media: Create and distribute engaging social media content. Support design and implementation of digital campaigns to effectively reach target audiences. 
• Events: Support planning and execution of thought-leadership events, 3rd party partnerships and further conferences & events. 
• Work collaboratively with EMEA and global Marketing to ensure alignment with Bain’s brand and messaging, and achieve Bain Marketing’s overarching goals
• Track Market Reputation KPIs and performance to optimize effectiveness and inform strategic planning
• Be a marketing thought-leader; bring innovation to improve marketing programs, campaigns tools and processes.
• This role is based in Munich.

ABOUT YOU

• 3-5 years of B2B Marketing & Communications experience in a professional services, agency or company environment.
• Multi-channel program management experience and proven track record leading projects and campaigns end-to-end. 
• Proven track record in Public Relations and content creation, incl. top tier media contacts and preparing target-audience-focused content with limited guidance. 
• Experience in digital marketing and Social Media and willingness to further develop your skills in  creating, managing and evaluating digital marketing assets and campaigns. Ability to proactively suggest creative ideas and performance improvements.
• Written and spoken fluency in both German and English. 
• A client-focused mindset and ability to liaise with senior management stakeholders. 
• Ability to understand marketing objectives, priorities, and strategies - both for the local offices and industry practices.
• Ability and willingness to promote and expand the use of AI within the Market Reputation Team.
• Strong organizational skills, creativity, pro-activeness, and a team-oriented mindset.
• A growth-mindset with a focus on impact and the dedication to thrive for innovation.
• Resilience and ability to perform in a fast paced and ambitions environment. 
• Readiness for occasion-related travel within DACH-Region.

Additional experience appreciated:  

• Experience in successfully planning and executing own hosted events (onsite and virtual), stakeholder’s active participation in external events, as well as collaboration with 3rd parties. 
• Technical proficiency in handling social media platforms, AI, CMS, analytics tools, etc.
• Experience working for Swiss and Austrian markets. 
• Experience in collaboration with agencies and external service providers. 
• Experience with CRM and Alumni programs.

Qualifications:

• Bachelor / Master degree (preferred) in business / marketing / communications / social sciences.

What we offer: 

• An inspiring work environment at one of the world’s leading strategy consultancies.
• Exciting projects with international relevance and a wide range of creative opportunities.
• Individual development opportunities, training, and mentoring.
• Modern ways of working with hybrid models, flat hierarchies, and a strong team spirit.
• Multiple opportunities to collaborate with and learn from other team members from EMEA and DACH across the different specialty areas.
• Various Benefits, incl. free drinks, cantina, subsidized EGYM Wellpass and many more. 
• A modern office in the heart of Munich at Karlsplatz / Stachus.
• A competitive salary and an annual performance related bonus.